The Marketing Planning of L'Oreal Organisation Essay

The Marketing Planning of L'Oreal Organization - Essay Example This examination will start with the explanation that L’Oreal Group is a main organization that showcases a wide scope of restorative items. The corporate items are sub isolated well so as to assist the organization with becoming a significant player in magnificence industry over the globe. Despite the power of rivalry that exists, it is valuable to dissect the company’s interior and outer profile to increase a comprehension of its vital arranging process. The term showcasing as a trade procedure alludes to a gathered term according to the promoting idea. It is initially characterized as an exchange by which at least two gatherings offer an advantage or incentive to others with the end goal of fulfilling their forthcoming needs. Organizations get an advantage of selling merchandise through a market which joins a wide scope of items and administrations while end-clients acquire wares they want from the market. Accordingly, the two gatherings including the organizations a nd end clients/clients gain in this trade procedure. This can happen in a value-based structure which implies that a buyer purchases a specific brand in light of personal circumstance or in type of social trade if long haul direction has occurred. In the event of L’Oreal, it very well may be seen that the organization uses this idea when directing its business. The trade among L’Oreal and its clients bring about exchanges where the clients purchase the items offered and the organization gets cash. The primary objective of L’Oreal is to encourage and build its business exchanges through persuading the current clients and likely clients to buy its items. All things considered, it utilizes the promoting trade procedure to evaluate the exchange offs it needs so as to fulfill its needs and needs, just as its customer’s needs. L’Oreal’s objective is to make protected and viable quality magnificence items for its clients. It is an organization that qualities building up a solid customer relationship.

Biography of the Benjamin Franklin

Life story of the Benjamin Franklin Benjamin Franklin is among the establishing fathers of the United States of America. Despite the fact that not starting from a politically persuasive family, he exclusively endeavored to turn into the cream of the exclusive class. As the pioneer of power, he tested and composed on various subjects in the field, which the American culture as yet recognizes.Advertising We will compose a custom paper test on Biography of the Benjamin Franklin explicitly for you for just $16.05 $11/page Learn More Through difficult work, significant developments, and recommendations, he won legislative positions, which attracted him near the political class and different pioneers assembling a solid American economy. Franklin’s aptitudes and strategies in completing political relations spoke to a remarkable American character. As a bold, visionary pioneer, he represents freedom, illumination, economy, and solidarity, which speaks to the American character. Graphically, Benjamin Franklin was a dad f igure, pioneer, government official, author, researcher, creator, and donor among different characteristics that a one individual barely groups. Other than heading a smooth family, he attempted to add to the achievement of autonomy of the US. Franklin oven and power saddling are a portion of the developments under his name. His character as an intense individual and a representative qualified him for an achiever of the general public. Through his gigantic commitment to the American governmental issues and economy, Benjamin built up a strong relationship with the United States of America. Franklin’s father relocated to America in 1635 where he wedded his second spouse after the demise of the first. In this manner, turning into an American resident by birth, Franklin built up strong roots in America. At the young age of twelve, he mastered printing aptitudes, which inspired him to create composing abilities inevitably turning into a distributer and a pioneer. Franklin’s aptitudes in strategy prompted freedom of the US, yet in addition to the unification of the various conditions of America. His administration obligation as a discretionary official and a represetative prompted the foundation of the American constitution and American banner and money, which was one of a kind among all the countries. Franklin is an image of American economy, money, constitution, and governmental issues. Because of his achievements in the instruction segment, America has delivered the best researchers and designers everywhere throughout the world. As an ambassador, he called for harmony among countries like Britain, the US, and France. Additionally, he joined the thirteen conditions of America to make a singular country. Thusly, during Franklin’s time, the US found a sense of contentment, which prompted the foundation of correspondence, transport offices, and different ventures. Financially, he is the pioneer of the American cash, which clarifies the nearness of his representation on it. Moreover, he was a player in the group that composed the constitution of the US, which is the reason for the bearing political security that the US appreciates even in the contemporary occasions. Along these lines, in the contemporary society, Franklin is an image of the solid American economy, which infrequently dwindles.Advertising Looking for article on memoir? How about we check whether we can support you! Get your first paper with 15% OFF Learn More The previously mentioned commitments of Franklin not exclusively to the US, yet in addition to the whole world order him as a gutsy, splendid, and careful individual. Contemporarily, he is the American character and decades later, no one has ascended to coordinate his character. He exclusively consolidated various controls running from social, political, practical, and logical, which finished into a superpower. In outline, Benjamin Franklin was a one of a kind individual that the world at any point experie nced. His capacity to join all orders empowered him to build up the country of United States of America. He is an image of the solid American economy, which is at the edge of the world’s economy. Really, his scholarly capacities embody the American character.

New Student Photo Entry #9 COLUMBIA UNIVERSITY - SIPA Admissions Blog

New Student Photo Entry #9 COLUMBIA UNIVERSITY - SIPA Admissions Blog The first three photos come from incoming MIA student, Kelsey Campbell. Songtan, Republic of Korea I flew from Alaska to Korea to visit friends posted in the Pyongtaek area. Not having a car, my friend and I went on an exploratory walk around the town. Here a man rests in a residential area. I like the stillness of this photo. Sydney, New South Wales, Australia View of Circular Quay and the Opera House from atop the Taronga Zoo. Sydney is one of the most beautiful and my favorite cities in the world. Camps Bay, Cape Town, South Africa We were walking along the beach at Camps Bay as we came upon these two locals running down the beach, racing each other. This photo is when they were taking a break on the rocks. This moment was also quite memorable as we were experiencing the Cape Doctor, the strong wind that pummels the Cape peninsula. ____________________________________________ The next three photos were take by Megan Rapp, an incoming MIA student. •       Where the photo was taken: A Bedouin home a few feet below the peak of Mt. Sinai, Sinai Peninsula, Egypt •       A brief description of the photo: After a grueling five hour hike to the top of Mt. Sinai, we rented blankets to sleep on from the Bedouin man and son seen here. We left from the base of the mountain at 9:00pm, arrived at the peak at 2am, and slept for a few hours on a bed of Bedouin blankets. Around 4:30am, we awoke to the song of the Muslim call to prayer and watched the peaceful sunrise around 5:30am. We then hiked back to the base while being led by a kind and generous Bedouin man. •       Where the photo was taken: Musee Auguste Rodin in Paris, France •       A brief description of the photo: This picture is of the Rodin Museum from the viewpoint of a light pink rose. While living in Paris, I became fascinated with capturing pictures of monuments and museums through close-up images of flowers. It can be easy to miss the simplicity of nature when visiting monuments, and I wanted to make sure I took time to see the details around me. •       Where the photo was taken: Destra, Haiti •       A brief description of the photo: When I was a teacher in Haiti, I got to visit a lot of the families of my students. This is one of the mothers. I love this photo   because the look on her face exemplifies the pride and love she has towards her children. She works hard so that all of her kids can have opportunities to go to school in a nearby town.

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Hello Guys It’s Sports Day Free Essays

I feel it a great pleasure to participate as Chief Guest in the 20th Annual-cum-Sports Day of Akal Academy Baru Sahib here today. Today’s world is very competitive. Mere education will not suffice. We will write a custom essay sample on Hello Guys It’s Sports Day or any similar topic only for you Order Now Education combined with good, moral character and knowledge with proficiency in sports and extra curricular activities is necessary. Education ignites the minds of youth and it should be knowledge-based and should kindle the thinking process in the youth. Educating more and more rural youth is essential. It should reach the unreached. Qualitative improvement in education suited to the changing scenario is warranted. Education is a continuous process and starts right from childhood and gradually makes one a leader. It is he teacher who nurtures good conduct and character amongst students. Real education moulds the youth into useful citizens of tomorrow. Inculcating discipline and moral values in the students are necessary. The onerous responsibility of shaping the youth rests with the teachers. The teachers should stand as role models for the students. The teachers are like Gurus and are next to God. The Gurukul form of education was prevalent in earlier days. There were lot of restrictions on students and strict discipline was maintained. The Gurus were above all in the society and they received great respect. Now the residential schools provide various avenues for learning. All subjects are taught and students are involved in various extra curricular activities also. Sports is recreation and the joy of participation, developing skills, regular practice and hard work that makes one to excel in sports. Taking to extra curricular activities is a must for students. It helps one to develop good physique, reduces stress and develops the quality of team spirit. Learning self-confidence, goal-setting and time management are the necessary for a sports person. Concentrate on sports. Rigorous practice and dedication will help you to win laurels to your institution, state and the nation. The physical education teachers and the educational institutions should take it as their bounden duty to identify talents from the students and put them to special coaching. Starting of exclusive sports schools as in US and UK should also be considered. I am sure that by starting sports schools, we can produce many talented sportspersons, who can compete at the global level and in Olympics. I am sure that the Kalgidhar Trust/Society would formulate plans to further improve sports in this complex. I congratulate all the students who have won prizes in various events. Sant Attar Singh Ji and Sant Teja Singh Ji were both extremely dedicated persons. Sant Attar Singh founded many educational institutions in rural areas in Punjab and also Akal College, Mastuana. He sent Sant Teja Singh to foreign countries for higher education and learning and after coming back he dedicated his life for imparting quality education to the needy. This institution was also started according to their wishes. My mother told me that Sant Ji used to perform Kirtan in a loud voice, which could be heard half a mile away as there were no loud-speakers in those days. He was invited to lay the foundation of the Hindu University, Banaras by Pandit Madan Mohan Malavia. This place is blessed by such great saints and that is why the Baru Sahib Academy, which was started in 1986 with just 5 students, now has strength of 23,000 students studying in its 22 CBSE affiliated Secondary schools. I congratulate the Akal Academies established by The Kalgidhar Trust for yeoman service to the society and to the spread of education. It is heartening to note that the Kalgidhar Trust and the Society are working with a mission to establish a permanent peace in the world through the synthesis of value-based scientific education and moral rejuvenation creating good global citizens. Guru Nanak Dev Ji was a great enlightener and a teacher. Guru Nanak’s concern with the right conduct of individuals and society and social responsibilities, is of universal significance. The educational institutions and the teachers are bestowed with the responsibility of producing students with good conduct and character. Service to poor is service to God. I am pleased to learn that The Kalgidhar Trust, a non-profit charitable organization has dedicated itself in the promotion of quality education and in creation of future citizens with good conduct and character and committed towards society. The services rendered by the Kalgidhar Trust/Society towards spiritual upliftment of the underprivileged and in primary health care in rural areas in North India and its dedication towards upliftment of the socio-economic status of rural poor is laudable. Health is the prime wealth for a nation and various welfare schemes are implemented by the Central and State Governments to take care of the health of the people. NGOs provide a helping hand in providing healthcare and in creation of awareness on health and hygiene. I congratulate the Kalgidhar Trust Society for its dedicated efforts to improve basic healthcare through better immunization, child and maternal healthcare, establishing de-addiction centers and by taking out preventive and curative measures to control diseases and for working with a mission to provide healthcare to the underprivileged. The services rendered by the Trust to HIV and AIDS affected persons, through ‘One Stop Centers’ is laudable. A nation develops when there is explosion of knowledge and by development of education. As students, your contribution is vital. Aim high in life. Set your goals. Work hard to achieve them. This is what your parents, your teachers and the institution expect from you. I am pleased to learn that the Kalgidhar Trust and Society’s vision is to create high caliber students with all-round excellence, beyond academic dimensions and to provide more such students and to enable the underprivileged to attain this distinction. I convey my warm felicitations to Baba Iqbal Singh Ji, Dr. Khem Singh, who are experts in their own fields and to all the office-bearers and members of the Kalgidhar Trust and Society, the principal, teachers, staff and students on the 20th Annual-cum-Sports Day and wish The Kalgidhar Trust and Akal Academy all success in its endeavors. Jai Hind How to cite Hello Guys It’s Sports Day, Essay examples

IT in Healthcare Sector

Question: Discuss about theIT in Healthcare Sector. Answer: Introduction Information technology has invaded the regular life and has become an unstoppable force in business (Borghoff and Pareschi 2013). In this report, the impact of IT on businesses had been analyzed in detail. The analysis has been done in six segments, the first segment introduces Information Technology (IT) and discusses the concepts. The second segment deliberates the requirements for installation of IT. The third segment discusses the how the technology can be used for businesses and the subsequent section presents the advantages of the installation. The fourth section analyses the importance of IT for better services to the patient. In the subsequent section deliberate risk analyses have been done regarding the implementation of IT in business and finally, in the last segment, recommendations for improvement have been presented that will help in the development of a safe and secure system for business implementation. For the case study, implementations of cloud services for record a vailability in Royal Australian Air Force Association have been discussed. Information Technology (IT) IT, in Oxford dictionary, has been defined as the usage and study of the system, especially computers and telecommunication equipment, for sharing, storage, and retrieving information. Hence IT is the usage of the computer peripherals such as the storage devices, processor, networking capabilities and the other infrastructures creation, processing, storing and exchange of data among the peers for various purposes. IT is typically used in the context of enterprise operation and for advancement in entertainment technologies and consists of two parts, computer for fast processing and networking for information sharing (Schwalbe 2015). Need of IT for Business The success of an organization depends on two major factors, vision and analysis (Cosgrove and Rijsberman 2014). The vision gives the required goal that drives the system, and the analysis shows the present status and the resources that can be used to reach the goal and prolonged stay. IT system automated the analysis part. Research have shown that proper implementation of technology has helped the system to reach the pinnacle of glory and IT is that valued resource. With enhanced connectivity, automatic data compilation, real time data monitoring, etc. IT reduces the previously monotonous, months long processes into a process that can be monitored real-time (Thompson et al. 2013). Thus with increased speed and accuracy, IT is not an option for the Health Industry but a necessity for survival in this competitive market and providing better services. IT for Business Survival In this era of cut-throat competition, the price, time and the quality of services are important for better services to the patients. A computer is far more superior to a human being in the field of computation and repetitive work. Hence more and more can be seen in the hospital premise that helps in real-time monitoring of the health parameters that help the doctors to have a better view into the patient's system. With the advanced sensor and the IT tools, all the health parameters are visible on the screen. Thus a computer reduces the time of operation, reduces the errors and is cheaper (Schwalbe 2015). With the advent of better connectivity services like mobile technologies, 3G, internet broadband, telemedicine has become a reality and has already contributed a lot. With these technologies remotest part too can have expert advice regarding the critical situation. Requirements for IT Installation in a Business The heart of the IT services is the computer and the processors, which are capable of computing data faster than human and it's networking capabilities which help in sharing of information which can be, accessed anywhere. For the implementation of IT in health care and to enhance its usability, four major aspects should be borne in mind, they are: Planning: Any project that has to be started should be planned well to understand the requirements. Understanding the present scenario should be the preliminary goal, which will help in the subsequent phases. In this case, the interconnectivity of the devices was a major concern. Hence the cloud services were used for interconnectivity of the devices that are being used at various facilities (Scholten and Stillwell 2013). Cost: The cost of the system plays a pivotal role in a project. Once the system requirement is understood, design has been made, and the equipment has been identified, the cost is analyzed for implementation and installation and is presented to the client for final approval. Installation: After all the estimations, the equipment were finally purchased, and the required product is installed accordingly. In this case study, the cloud services were installed at the facilities by iCareHealth.' After the installation, the project was checked for a time to check whether the installed services ran smoothly. Training: Every system needs a dedicated workforce for its maintenance and upkeep. Hence after the installation of all the components of the system, the user of the system should be trained to use and maintain the system. The simple interface developed by the company has made learning easy and fun. Using IT for Business In this case study, cloud services were installed at the site. RAAFA (Royal Australian Air Force Association) has five facilities distributed around the country and the management and coordination among the peers has been difficult with phone calls. The patient information was hard to obtain and hence the services were not smooth. With the implementation of the present system, various aspects of the services have been smoothened and bettered. First of all the cloud services were implemented to assure the availability of data at every point. The cloud can be seen as a universal computer which can be accessed on demand, and the data can be retrieved anytime, which means the local failure wont affect the services of the cloud. As the services are available on the cloud, all the relevant details can be seen from the system, and any update can be checked in real time. Thus saving a lot of time and mistakes that had been common with the manual system, which has not only helped the staffs of the organization but also has increased the trust of the consumers as the aged and the sick are more sensitive to the quality of the services, thus increasing the trust over the organization. Advantages of IT for Business The advantage of the system could be summarized into following sections: Productivity: According to the CIO (Chief Information Officer), the services that are installed in the premise offer transparency and has increased the productivity of organization considerably. Since the staffs are connected real time to the system, the information can be accessed anytime and anywhere thus reducing the time in interaction. Apart from the saved time, the process has become more visible, and the errors in the system have reduced considerably (Drnevich and Croson 2013). Business process transformation: In the case study, the workforces of the organization are connected to the central cloud system via the internet that enables access to the patient data. This has increased productivity, transparency, recruitment and finally the ease of the usage of software has made the staff act effectively. Business Scope transformation: The induction has created a revolution as the staffs are coming up with better ideas to use the system more productively. The organization is now exploring the various aspects to further improve the efficiency of the present system (Osterle 2013). Risks There are various security threats to an organization that has installed the IT services. The threats are due to both the internet connections that help in sharing the data with other computers and the hardware and the software that are used to compile the data. The threats can be classified in to two segments which are deliberate and accidental. Deliberate Threats Deliberated threats are those contingencies where the security of the system is compromised due to actions that are aimed at the organization (Theoharidou et al. 2013). Among the deliberated threats, information leakage, damage/theft, malware, web-attacks are the highest. The various risks to data are: Privacy: Privacy is roughly equivalent to confidentiality. The computers that have been installed contain all the relevant details about the patient. The data in wrong hand may cause a disaster like identity theft; hence a system security is so designed to prevent authorized such access. Security: The attacks and the malware can severely cripple the system thus creating havoc. So, it can be noticed that privacy and security are the two faces of the same coin. Hence a high security is a necessity to ensure the better privacy of such sensitive system. Accidental Threats Accidental threats are that risk that compromises the security of the system either due to the negligence of the system operators or because of errors committed by the employees of the organization (Heckmann 2016). Above mentioned factors creates a loophole that can be exploited to create damage to the organization. For reducing such threats training of staffs are important. Suggestions for Maintenance and Upkeep of IT The system has been successfully implemented and has created a strong impression on the managers, who are lamenting the delay of implementing the system in their organization. For avoiding any mishap that might affect the working the following recommendations should be incorporated: The present system uses don't discuss the security features of the installed system. It should be understood that no device is totally secure in this era of connectivity. Hence a capable security system should be included in the system. The system connects to the central server through the internet; the application developer should work together with the CIO to incorporate the new ideas presented by the staff. Finally, it should be understood that internet connectivity is extremely risky; hence any automation of the site devices should be totally avoided to ensure the security of the patients. Reference Bolden, S. (2016). Cloud hosted software centralizes resident data for RAAFA - iCareHealth. [online] Icarehealth.com.au. Available at: https://www.icarehealth.com.au/blog/cloud-hosted-software-centralises-resident-data-for-raafa/ [Accessed 30 Sep. 2016]. Borghoff, U.M. and Pareschi, R. eds., 2013.Information technology for knowledge management. Springer Science Business Media. Cosgrove, W.J. and Rijsberman, F.R., 2014.World water vision: making water everybody's business. Routledge. Davenport, T.H., 2013.Process innovation: reengineering work through information technology. Harvard Business Press. Drnevich, P.L. and Croson, D.C., 2013. Information Technology and Business-Level Strategy: Toward an Integrated Theoretical Perspective.Mis Quarterly,37(2), pp.483-509. Heckmann, I., 2016. The Genesis of Supply Chain Risk. InTowards Supply Chain Risk Analytics(pp. 19-41). Springer Fachmedien Wiesbaden. sterle, H., 2013.Business in the information age: heading for new processes. Springer Science Business Media. Oxford Dictionaries | English. (2016). information technology - definition of information technology in English | Oxford Dictionaries. [online] Available at: https://en.oxforddictionaries.com/definition/information_technology [Accessed 29 Sep. 2016]. Saunders, M.N. and Lewis, P., 2014.Doing research in business and management: An essential guide to planning your project. Pearson Higher Ed. Scholten, H.J. and Stillwell, J. eds., 2013.Geographical information systems for urban and regional planning(Vol. 17). Springer Science Business Media. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Theoharidou, M., Papanikolaou, N., Pearson, S. and Gritzalis, D., 2013, December. Privacy risk, security, accountability in the cloud. InCloud Computing Technology and Science (CloudCom), 2013 IEEE 5th International Conference on(Vol. 1, pp. 177-184). IEEE. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A.J. and Jain, A.K., 2013.Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education.

3 Tips for Writing a Stellar Why Boston University Essay

3 Tips for Writing a Stellar Why Boston University Essay SAT / ACT Prep Online Guides and Tips If you’re applying to Boston University, you’ll need to respond to the Why Boston University essay prompt as part of your application. The Why BU essay is a required element of your application and a great way to show the BU admissions committee why Boston University is the right fit for you and vice versa. In this article, we’ll break down the Why Boston University essay prompt, give you ideas for what to talk about, and offer tips for writing an essay that will wow the admissions committee. The Why Boston University Essay Prompt The Why BU essay prompt is short and simple: What about being a student at Boston University most excites you? (250 words) See? Easy! In your Why BU essay, you have 250 words to show the admissions committee why you love Boston University and why you are a great fit for the school. While 250 words is enough space to express yourself clearly, you’ll want to be concise and clear in your messaging to communicate effectively and garner a strong reaction from your essay readers. What Is the Purpose of the Why BU Essay? Many schools require a â€Å"Why this school† essay. Why? Because colleges want to see that you really want to attend their school. Students who love their school are more likely to be active and happy students and later, active and happy alumni. Your essay should show the admissions committee that you really love Boston University, which will make them feel more confident that you’ll be a great addition to the campus. If your essay is generic or nonspecific to Boston University, the admissions committee will worry that you’re not invested in attending. They may even think that you don’t care about getting into Boston University, which could cause them to pass over your application in favor of another student’s who really wants to attend. Basically, Boston University wants to make sure you know and value what they offer, and they also want to assess how you’ll take advantage of the many opportunities on BU’s campus to further your academic and professional career. What Should I Write About in My Why BU Essay? So what should you write about in your Why BU essay? You should identify concrete reasons why BU is your dream school. Here are three ideas for topics. #1: A Specific Course or Professor You'd Like to Study With One of the ways to demonstrate your excitement for attending BU is by highlighting a specific course you’d like to take or professor you’d like to study with. Universities don’t share their course schedule or their professors, so the offerings at BU are unique to BU. If you highlight a specific class, it shows why you’re interested in taking advantage of BU’s academics. You should have a concrete reason for wanting to take this class or study with this professor. Tie your interest to your long-term professional goals so that the admissions committee sees how attending BU will help you invest in your future. If you go the professor route, make sure you highlight why this professor is so special to you. Is he or she a leader in his field? Have they done interesting research lately? Are they known for teaching in a unique way? Whatever the reason, make sure it’s strong - you don’t want to feel like you’re inventing something. #2: An Interaction You Had With a Current or Former Student Talking about BU with a current or former student shows your passion for the university and highlights that you’ve taken the initiative to learn more. Students are able to speak to the vibe on campus, as well as why Boston University is a great place to spend four years. Name-dropping a current or former student will show that you really believe Boston University is the right school for you. When you’re recounting your conversation, remember that your reasons don’t have to be particularly highbrow or impressive. You can talk about how you were excited to learn about the intramural kickball teams, for instance. Just pick specific reasons that your conversation resonated with you. #3: A Program You’re Excited About Participating In Boston University has a number of unique programs, including their Honors College, Film/Television department, and Engineering programs. If you want to participate in a specific program, you can talk about that in this essay. Be sure to highlight specific features of the program that are important to you, whether that’s getting to do experiential learning in the Honors College or taking part in BU’s television channel. Whatever the program, make sure you highlight a few specific features and explain why they’re important. Tips for Writing an Amazing Why Boston University Essay You want your Why Boston University essay to be as strong as possible. Here are some tips to make that happen. #1: Be Authentic The point of a college essay is for the admissions committee to have the chance to get to know you beyond your test scores, grades, and honors. Your admissions essays are your opportunity to make yourself come alive for the essay readers and to present yourself as a fully fleshed out person. You should, then, make sure that the person you’re presenting in your college essays is yourself. Don’t try to emulate what you think the committee wants to hear or try to act like someone you’re not. If you lie or exaggerate, your essay will come across as insincere, which will diminish its effectiveness. Stick to telling real stories about the person you really are, not who you thinkBU wants you to be. #2: Be BU-Specific Nothing about your Why BU essay should be generic or impersonal. The more specific you can be when answering this prompt, the better. Don’t say Boston University has great academics, caring professors, and an interesting student body. The admissions offers don’t need you to tell them that. Similarly, don't talk about why you want to go to school in Boston. There are hundreds of colleges in Boston - you need to highlight why this specific school is the right one for you. Everything you write about in your Why Boston University essay should be specific to Boston University - from the names of the professors and the courses to the feeling you had while visiting the campus. The more authentic you are, the more your passion for BU will stand out. Do your research, so you’re able to give specifics. #3: Submit Your Best Work Your Boston University essay should be edited and proofread, free of spelling and grammar errors. Make sure to run your essays through a spelling and grammar check before you submit. It’s a good idea to have someone else read your â€Å"Why Boston University† essay, too. You can seek a second opinion on your work from a parent, teacher, or friend. Ask them whether your work represents you as a student and person. Have them check and make sure you haven’t missed any small writing errors. Having a second opinion will help your work be the best it possibly can be. In Summary The Why Boston University essay is your place to demonstrate your passion for BU and why you hope to attend. You should include: Specific examples of why BU is the right school for you Authentic statements about your interest in BU You should not include: Examples that can apply to any university, not just BU Anything that indicates you’re not that interested in attending BU What’s Next? Need help mastering the other essays for Boston University? We have an article that breaks down all of the essays you need to apply for BU. Haven’t started your Common Application yet? No problem! We’ve got you covered with tips and tricks to make your application stand out from the crowd. Are you worried about standardized tests and their role in your college application? Read this article to find out when these tests might not matter for you.Also take a look at this list of colleges that don't require SAT scores. Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

buy custom Captivating Nursing Essay Examples on Nursing Care about the Patient Theory

buy custom Captivating Nursing Essay Examples on Nursing Care about the Patient Theory Nursing Essay Example on Application of Nursing Theory Section 1 Introduction The nursing theories represent a set of interrelated concepts, which are self-explanatory and predictive. These theories are collected models, definitions, assumptions and propositions. The theories of nursing are derived from two basic methods; inductive reasoning and deductive reasoning. The objectives are to assess the condition of the patient through the various methods, which are explained in accordance with nursing theory. The needs of the patient can also be identified through the scope of this body of knowledge. The rules of effective interaction and communication with the patient can be clearly elucidated through nursing theories. The theories can be selected according to the needs of the patient. The patients diagnosis can be determined through the use of the main concepts of the nursing theory in order for him to be successfully healed. These theories can also be used to cope with the needs of the patient. The process can also be evaluated according to the obtained results .

Homeland Security - Capstone Essay Example | Topics and Well Written Essays - 1500 words - 2

Homeland Security - Capstone - Essay Example Subsequent sections concern themselves with the research type(s) and the methods of data collection that are to be used by the researcher in the process of gathering and analysis of data collected. The main purpose of the research is to assess the current strategies used in the process of counterterrorism and analyse their effectiveness in the view of the underlying challenges posed by terrorism and related insurgency attacks. The immediate study will use the widely known September 11 attacks as a case in study. The participants will be drawn from the department of Homeland Defence who are the prospective respondents. The problem before hand which the research seeks to address is to give an exclusive evaluation of the effectiveness and efficacy of the commonly implemented counter-terrorist strategies and determine their degree of effectiveness, thereby identifying which of these strategies could have helped prevent the September 11 attacks. Once examined, this research shall then determine the most common elements present amongst the most effective or successful counter-terrorist strategies. Informed by the problem and objective of the research study, the method that appropriately suits this research is qualitative. Qualitative research lends its self to studying a phenomenon in its natural setting to gain a clear understanding and meaning through perceptions, opinions of individuals (McMillan, 1996) and (Glatthorn & and Randy, 2005). The research study has devoted its efforts in evaluating and assessing the effectiveness of the strategies used in the fight against the acts of terror as experienced in the contemporary world today. The assessment of these strategies will is to assist formulate explanations as to which strategies would have been applied in the case of the September attacks in order to minimize or fully inhibit the effects of attacks mooted against the US. To

Mother Tongue by Amy Tan Essay Example | Topics and Well Written Essays - 250 words

Mother Tongue by Amy Tan - Essay Example   Lastly, the essay tells of how she got into many problems as a result of the way her mother spoke English.Lastly, the essay tells of how she got into many problems as a result of the way her mother spoke English. In my opinion, it is easy to use many different languages with different people without even realizing it (Tan 2). For example, it is easy to speak proper English with people who speak proper and correct English. The author has done a great a job at showing the readers this fact. This is through showing us that when she spoke with her mother, English language was usually broken and simpler. She could not even understand the difference herself until her friends told her how her mother spoke. This article is very useful in helping readers to correct the mistakes that they make when speaking English. This is because it can help readers to understand the differences of correct English and broken English as they use it over time, thus bettering themselves (Tan 4). This can he lp many people to overcome various hurdles they face in using the English language. Lastly, it is evident that having a background where people use broken and incorrect English can seriously affect the way one communicates in English. This is because one gets used to using broken, simple and incorrect English and may find it difficult to distinguish it from correct and proper English. It takes determination and mixing with people who use proper English to be able to succeed in using the English language the right way (Tan 5).

Analysis of Sunfeast Cookies

Analysis of Sunfeast Cookies EXECUTIVE SUMMARY The main objective of the report is to comply to the various marketing theories that has been prevailing in the market and get a proper understanding of the real market. With the help of the ITC Sunfeast various functions and strategies were being discussed and discussed in respect to policies and path they have followed since they have been a successful player in the market. The consumer insight is studied to get a sense of various needs, demands and mind set of them. This is done with the help of questioning people at different places so that there is a glimpse of their buying pattern. The people interviewed were from different places of Gurgaon. COMPANYS OVERVIEW ITC stands for Imperial Tobacco Company of India Limited is an Indian Conglomerate whose market capitalization is of US $14 billion and turnover of over US $ 51 billion. ITC is a largest private cigarette company with a diversified portfolio which comprises of hotels and paperboards, packaging, agri- business, packaged foods, confectionary, branded apparels, greeting cards and FMCG products. Since company has its dealings in almost every sector creating multiple drivers of growth anchored on its time-tested core competencies and its has an unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering has Over time lead to the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. The Foods Division is the most recent diversification of the ITC Group. ITCs decision to enter the foods business is part of a strategic decision to develop new product lines by synergizing its core competencies in building brands, understanding the Indian consumers requirements and its strong distribution network as well as its established culinary expertise. ITCs diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. Brands India Kings, Gold Flake, Scissors, Bristol (cigarettes), ITC-Welcomgroup (hotels), Wills Sport (range of casual wear for men and women), John Players (mens wear), Essenza Di Wills (fragrances), Kitchens of India (Confectionery, staples and snack foods), Aashirvaad (flour), Sunfeast (biscuits), Mangaldeep, VaxLit and Delite (safety matches), Expressions (greeting cards) and Classmates (school note books). This company is rated among the Worlds Best Big Companies by Forbes magazine. ITC ranks third on all major profit parameters among Indias private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. ITC is rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by BusinessWorld and among Indias Most Valuable Companies by Business Today. ITC ranks among Indias `10 Most Valuable (Company) Brands, in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asias 50 best performing companies compiled by Business Week. SUNFEAST In July 2003, ITC entered into Biscuits market with the Sunfeast range of Glucose, Marie and cream biscuits. The brand connotes to happiness, contentment, satisfaction and pleasure since its mascot Sunny and slogan spread the smile. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. At that time, Britannia and Parle held, between them over 82 per cent of the market in value terms. The rest too was firmly held by smaller players like Priya Gold which had a strong presence in the north. Three years down the line, however, things have changed a lot. It is a classic story of the hare and the tortoise. While it is far from winning the race, slowly and steadily, the tortoise is gaining ground. In foods, biscuits were tempting. The Rs 4,000-crore (Rs billion) Indian biscuits market has grown at 12-14 per cent year-on-year. Then, there was a business synergy. ITC was already value-adding to wheat with its branded atta presence. By entering the biscuits segment, it could also improve its bottom-line further. ITCs Sunfeast has a different story to tell so far. The strategist looks at the game plan of a late entrant and how the biscuits industry has responded. MARKETING ENVIORMENT MACRO ENVIORMENT Developments and implementing marketing plans requires number of decisions. Making those decisions is both an art and science. To provide insight into and inspirations for marketing decision making, companies monitor customer needs and update themselves so that they can continuously adapt to the environment. In 2003 when ITC entered the market there was a organized sector of biscuits which was estimated to be 0.8 million tons with a value of Rs 45 billion and Britannia and Parle were the major competitors. But the company realized that urban India comprising 27% of the population accounts for 44% of biscuit composition that consumers are looking for innovation, variety and fun in the entire biscuit category which other biscuit companies lack. DEMOGRAPHIC ENVIORMENT Since India is diversified and demographically vivid, hence the need is therefore very different. So the company catered the need of every life cycle as there is a product for children and even for elders and also for older people. Hence there is something for everyone and by this ITC dominated the market completely. ECONOMIC ENVIORMENT The available purchasing power in an economy depends on current income, price, saving, debt and credit availability. The company realized the buying potential of the Indian market and accordingly price the biscuits in a way so that it does not push the consumer and the price corresponds to the price of the competitors. So this way the customers will have a value for money as in the same price they will have a new and a better product. Moreover the focus was on the urban population hence the price was not such a matter of importance as the people of this category has high purchasing power. SOCIO-CULTURAL ENVIORNMENT The society shapes the beliefs, values and norms that largely define consumer tastes and preferences. People absorb, almost unconsciously, a world view that defines their relationship to themselves, to other, to other organizations and to society. So ITC launched a product which was in accordance with the beliefs of India as the ingredients contained in the product are those which were generally used by the people and moreover satisfied them and it was in also tune with the changing taste and preferences of the consumers. ITC believes that an effective growth strategy for the nation must address the needs of rural India, home to 75% of the countrys poor. It is imperative to ensure that Indias economic growth is inclusive, embracing its villages, so as to free millions of disadvantaged citizens from the indignity of poverty ENVIORNMENTAL ITCs impact on the environment as a result of its operations mainly concerns three areas: (a) release of greenhouse gases contributing to global warming; (b) consumption of water, both from surface and sub-surface sources, adding to the depletion of freshwater availability; and (c) generation of solid wastes, adding to the non-degradable waste being generated by industry. ITC has been at the vanguard of Indian industrys attempts to minimise its environmental footprints through strategic initiatives in each of these areas of global concern. Global Warming: In order to mitigate the effects of global warming, the Company is following a two-fold strategy: (a) reduce specific energy consumption in its operations through improved technology and processes; and (b) sequester greenhouse gases, especially carbon dioxide, through a large-scale forestry programme. Solid Waste Management: Non-degradable waste is a growing menace adversely affecting the environment. Three plans are in place to reduce solid waste within the Company and make it a zero solid waste company in the next two years. Water Conservation: ITC is mindful of the fact that freshwater in the country is increasingly becoming a valuable resource given that India accounts for 18% of the worlds population but has only 4% of global freshwater resources. MICRO ENVIORNMENT ITCs employment practices are premised on attracting and retaining talent based only on merit. The Company leadership walking the talk and a relentless focus on implementing the policy underlines the Companys approach to employment practices and creating a decent work environment. ITC is committed to employee engagement that upholds individual dignity and respects human rights. High standards of employment and EHS practices enhance the Companys performance, help in the attraction and retention of quality talent, and enhance the equity of the Company as a responsible employer. The primary objective is to nurture a culture of meritocracy amongst a committed and enthusiastic workforce from diverse backgrounds. The organizational structure is as follows:- DISTRICT MANAGER REGIONAL BRANCH MANAGER BRANCH MANAGER ASSISTANT BRANCH MANAGER 3 CIRCLE INCHARGE (CITY, METRO UP COUNTRY) AREA EXECUTIVE SUPERVISOR SALES MAN DISTRIBUTION SYSTEM ITC uses FIFO method to reduce the wastage of goods due to expiry. They also keep the good on constant move from low sales area to high sales area. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. MARKETING STRATEGY As one of Indias most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration a commitment beyond the market. In his own words: ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. I The company seem to be committed with developing India and contributing in its own way not only to succeed in at a smaller level but making a difference at a global level in an international way. ITC VISION The companys vision is to sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing values for the Indian economy and Companys stakeholders. ITC MISSION To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value is what the Companys mission is. STRATEGY With its one of its product which is Sunfeast the company is determined to give happiness, contentment, satisfaction and pleasure since its mascot is Sunny and slogan spread the smile which stood true to its name. ITCs Sunfeast is a brand driven by innovative product development at ITCs state-of-the-art food technology centre in Bengaluru. Every Sunfeast product is made with utmost care, ensuring world class standards of hygiene. Sunfeast symbolises ITCs commitment to create brands that enrich the quality of life for every Indian. Because our people and our country deserves the best. The product Sunfeast was launched in the midst when the biscuit market in India was estimated to be about a value of Rs 45 billion and out of that Britannia and Parle held more than 80% of the organized sector in value terms. ITC therefore decided to enter the branded biscuits market with products that would reinforce the gratifying aspects of the brand as well as offer great taste and quality to customers. The ITC can be a classical example of study as a tobacco company who deals in various products can be successful in promoting in marketing biscuits? The core competencies on which ITC relies on the depth of distribution, brand building capability and ability of quality outsourcing which made it successful. Sunfeast which was launched in 2003 was one of its diversified arrays apart from a tobacco product leader to a FMCG player. IT has a well developed system of distribution which can only be compared only to HLL. As ITC was one company who has its intervene in all major fields so this establishes Sunfeast among all over India and as well outside India. The biscuit market is to be estimated about 4500-5000 crore with Parle and Britannia being the major players. The biscuit market has now moved from core glucose to value added biscuits and key markets were U.P., Maharashtra and Tamil Nadu. While the rural market prefers Glucose biscuits and Urban market is fond of cream biscuits. The establishment of brand was never easy as the market is already having lead biscuit companies which were satisfying the needs of people. Sunfeast monitored the market demand and carefully handled promotion and brand building which made the brand to gain 10% market share. The product was made exciting by launching a series of convenience goods, new tastes and flavours which lead to an interest in the brand. The company continued a series of launching of products like Milky magic, coconut, strawberry, pineapple, butterscotch and cream and it also entered the premium biscuit category with Dark Fantasy. Moreover market research revealed that consumers were looking for innovation, variety, and fun in all the biscuits cateogries. A mascot, Sunny was chosen to convey these aspects of ITCs biscuit brands. Initial offerings included the Sunfeast Glucose biscuits, targeting children and their mothers; Sunfeast Orange Marie, targeting housewives and families; and Sunfeast Orange cream, Butterscotch cream and Bourbon Cream, targeting children in the age group between 4 and 14 years. Over the last few years, the Sunfeast range has expanded with the introduction of the Sunfeast Dark Fantasy range in the premium segment; the Sunfeast Milky Magic in the milk biscuit category; the Snacky in salted crackers and cookies category. In addition, ITC entered the nutritional biscuit segment with launch of Sachins Fit Kit- a range of healthy products co-created with the cricket icon. In 2007 the brand has a value of Rs 5 billion and is growing at 15% per year. MARKETING FUNCTION PRODUCTS http://www.itcportal.com/foods/images/top-banner-sunfeast.jpg Snack foods Sunfeast In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeasts brand essence, Spread the Smile connotes happiness, contentment, satisfaction and pleasure. The mascot Sunny reinforces the emotional aspects of the brand. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. Sunfeast Milky Magic http://www.itcportal.com/foods/images/sunfeast-milky-magic.jpg Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids. Milky Magic has the power of 2 A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child. Sunfeast Marie Sunfeast Marie Light: This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day. Orange Marie: It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. http://www.itcportal.com/foods/images/sunfeast-marie.jpg Sunfeast Golden Bakery http://www.itcportal.com/foods/images/golden-bakery.jpg Sunfeast Golden Bakery is a premium cookie on an innovative and differentiated platform. Launched nationally in March 2008, these cookies are made from the recipes crafted by the master bakers of ITC Hotels and are slowly baked in the traditional way till they are golden brown and develop the crispy broken crust texture. The Sunfeast Golden Bakery cookies are available in three distinct flavors Butter-Nut, Butterscotch and Choco-Nut cookies. These products are designed to give consumers a rich truly indulgent experience. Sunfeast Dark Fantasy Inspired by the Master Chefs of ITC hotels, it is the richest of chocolate vanilla biscuits. These biscuits are created using carefully chosen premium ingredients for a sensory experience unlike any other. Dark Fantasy is more than a biscuit; its a luxurious mix of aromatic cocoa and vanilla. http://www.itcportal.com/foods/images/dark-fantasy.jpg Sunfeast Glucose http://www.itcportal.com/foods/images/glucose.jpg For those light hunger pangs, wholesome nutritious choices as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but adults too. Sunfeast Dream Cream A truly scrumptious range of cream biscuits that have become an instant hit with children. ITCs chefs have put their legendary skills into these biscuits to deliver truly tasty cream biscuits. Special Flavor Crystals in Strawberry and Pineapple cream biscuits keep the creamy flavor linger on. http://www.itcportal.com/foods/images/box-shadow_03.jpg Strawberry Cream The first of its kind cream biscuit with special strawberry flavor crystals that will keep the creamy flavor linger on. http://www.itcportal.com/foods/images/strawberry-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Bourbon A special delight for all those chocolate lovers. http://www.itcportal.com/foods/images/bourbon.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Orange Cream Experience a tangy twist in biscuits with every Orange cream. http://www.itcportal.com/foods/images/orange-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Butterscotch Cream Another first, the taste of ice-cream in cream biscuits. http://www.itcportal.com/foods/images/butterscotch.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Mango Cream A special summer flavor cream biscuits for all those who love the king of fruits. http://www.itcportal.com/foods/images/mango-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Elaichi Cream Taste the queen of spices in cream biscuits. http://www.itcportal.com/foods/images/elaichi-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif Sunfeast Snacky http://www.itcportal.com/foods/images/snacky.jpg Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, its the quintessential Family Biscuit. Available in two variants, Classic salted and Chilli flakes the very first of its kind in India. Sunfeast sweet n salt These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste! http://www.itcportal.com/foods/images/sweet-n-salt.jpg Sunfeast Nice http://www.itcportal.com/foods/images/nice.jpg These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer. Sunfeast Benne Vita Flaxseed Biscuits If Benne Vita in Italian stands for Good Life, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health.http://www.itcportal.com/foods/images/benne-vita.jpg Sunfeast Special ITC Sunfeast presents a range of Special cookies and creams. http://www.itcportal.com/foods/images/sunfeast-special.jpg Special Cookies: Made with best quality wheat, cashew and butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth-watering treat that makes every moment special. Available in Cashew/ Butter/ Coconut. Special Creams: Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits. Available in Orange and Chocolate variants. Sunfeast Pasta The Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well. http://www.itcportal.com/foods/images/sunfeast-pasta.jpg Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavors, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavors Pizza style, Chicken and Tangy Tomato. PRICE Sunfeast Glucose Biscuits deliver the Natural Goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs. 4, Rs. 3 and Re 1 respectively, targeting children between the age group 4 14 years and their mothers. Sunfeast Orange Marie a very differentiated offering is available in 200 gms, priced at Rs. 13 and Sunfeast Marie Light Light Crispy, available in 200 gms and 400 gms, priced at Rs. 13 and Rs. 24 respectively that target housewives. Sunfeast Orange Cream, Sunfeast Butterscotch Cream Sunfeast Bourbon Cream Smooth Yummy Cream Biscuits, available in 100 gms, priced at Rs. 11, Rs. 11 and Rs. 12 respectively that target children between the age group 4 14 years. DISTRIBUTION It has fast and effective sales ordering processes. A great level of flexibility and a quick turnaround time to meet the customer requirements on time. It also practices minimum wastages. ITC follows a strict compliance standard for its distribution of Sunfeast products. It aims at low profit margins due to intense competition in the biscuit industry and even to meet the high customer service expectation. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. The company used its existing network of convenience stores the companys name for the hole-in-the-wall pan-beedi shops for Sunfeast. Not content with the existing resources, the company also looked at grocery stores and other retail formats. The company says the brand is now available in nearly 1.8 million outlets SALES PROMOTION AND ADVERTISEMENTS The entire range of Sunfeast Biscuits is packed in vibrant colours, distinctive graphics and fonts identifying sub categories and at the same time, maintaining a consistent look of Sunfeast. The brand is supported with Television campaigns across National and Vernacular media beginning August 2003 that is distinct, highlighting the product attributes, quality and the new first time in the market offerings from Sunfeast. During the launch phase, Consumer promotions were conducted across retail outlets for every purchase of Sunfeast Marie Sunfeast Cream Biscuits 75gms of Glucose Biscuits FREE. Encyclomedia Networks created an interesting idea, which shows the biscuit pack literally taking off from the hoarding what holds it down is a rope that attaches the end of the pack to the hoarding. The biscuit pack has been designed as a 3D pack. Well differentiated advertisements, some which showed a complete cream world with cream rivers, cream mountains and cream trees, were targeted at kids watching cartoon channels. The animated Sun this is a symbol of contentment, Satisfaction and Pleasure. This was also received by the consumers and the ad campaigns are catchy and full of colours and excitement. The product is also of very high quality. Thus Sunfeast has manged to get all the winning combinations in the right mix. At the same time, on general entertainment channels, mothers received information on the importance of glucose, the wholeness of wheat and so on. Also, the company tied up with Bey Blades, the popular television series that was a rage among children, to promote itself. Sunfeast tagline Spread the Smile was being endorsed By Sharukh khan. SRK use made sense as he was popular among Children and moreover he is among the favourites about 60% of Indians and moreover his persona is energetic which corresponds to the mascot of the brand. The various advertisements and promotional shows featured SRK and showed that even SRK is also a fan and enjoy Sunfeast Biscuits. So it created an impression among the audience that their favourite actor is following this commodity so they should follow the same way. ITC Foods has tied up with New York-based Company House of Spices to launch its biscuit brand Sunfeast across the US and that was again done by SRK since he is a global icon. In the same year, as the official sponsor ofthe WTA tennis championship titled the Sunfeast Open the company had teenage sensations Sania Mirza and Mahesh Bhupathi campaigning for it. But thats not all. For promotions in southern states, Sunfeast has signed Tamil super star Surya as a brand ambassador. Analysts say that ITCs deep pockets have helped Sunfeast in many ways. The company claims that it has been spending 35-40 per cent of its turnover from the biscuits segment on advertising and promotions. Going by that number, ITCs annual marketing spends are estimated to be in the region of about Rs 115-120 crore (Rs billion). CONSUMER ANALYSIS The analyses showed that majorly people consumed Biscuits and are not fond of having the Sunfeast Pastas. About 63% of people prefer having Sunfeast Marie and Sunfeast Dream Cream is being preferd by only 25% of the consumers. The products like Sunfeast Special, Sweet n Salt, and Golden Bakery are not that much appereciated as only 13% of people prefer them. In dream Cream Butterscotch, Orange and Burbon were equally appreciated. Classic Snacky was more liked as compared to Chilli flakes in Snacky brand. 90% people prefer having Marie lite over Orange Marie and the product is not just consumed by Old but almost people of every age group. In Golden Bakery choco nut was mostly liked while there was no intrest in the rest of the choices. Coconut and Butter were equally liked in Special cateogary. 63% prefer Sunfeast because of its Taste and Flavour while 25% likes them because of price, packaging, quality. People also appereciated it because of availability of large variety. It was also observed from the survey, that the products were regularly by the customers, most of them going for weekly and fortnightly purchase of the product. The major competitors for the product are Parle and Britannia which were even a threat when the product was launched. The brand loyalty seems to very weak as when consumers were asked that would they continue to consume Sunfeast even if other products were at a discount, the answer came as No. The people were specific in the categories but not with the brand Sunfeast. The television seems to be most effective form of advertisement as it spread awareness in almost every age group and was the major promotional tool. The brand was easily available to people and even remotest to smallest shops have Sunfeast for sale. The people seem to be assured of quality and said that they would recommend their friends and relatives the product. COMPETITION ANALYSIS Back in 2003, nobody thoughtSunfeast would have consumers eating out of its hands. Says Naware, Seven per cent in less than three years is something that we could have only dreamt about. Importantly, industry barometer AC Nielsen has indicated that both Parle and Britannia are losing market shares. According to the AC Nielsen retail sales audit in March 2006, both Britannia and Parle have lost volumes. Britannias shares have dropped from 35.8 per cent in 2004-05 to 30.5 per cent in May 2006 (volumes). Parles shares have also dropped from 42.2 to 38.4 per cent in the same period. Even Priya Gold has seen a minor dip from 6.4 per cent to 5 per cent. ITCs Sunfeast has been a big gainer with its share increasing from 2.7 to 6.7 per cent. In terms of value,Britannia leads the market with 37 per cent market share, followedby Parles 31.3 per cent and ITCs 6.3 per cent. Nevertheless, the gap is still wide. Sunfeast still has a long way to go. But what can the bigger players do? Alagh has an interesting observation. Says he, Biscuits have always been a low margin, high volume game. Both Britannia and Parle have very high volumes and can easily afford to lower their margins. A potential after-effect? Sunfeast too may have to drop its prices to be in the reckoning and this will squeeze its margin even lower. While the full game is yet to be played out, for the moment the sun seems to be shining on Sunfeast. Creaming the market. . . Innovation in the product line biscuits with butterscotch cream with actual granules in the cream, strawberry cream with flavor-enhancers and orange-flavored marie. Gained an edge from the well established distribution network of its tobacco business. Signed up big film stars like Shah Rukh Khan and southern star Surya as brand ambassadors for

La Moulin Galette

Michael Priddy Angela Brasser, Adjunct Professor Art 100 November 8, 2010 Le Moulin De La Galette The year was 1876 when Pierre Augustus Renoir painted his Le Moulin De La Galette this piece of art was in the style of impressionism. This was a fairly new art style during these years thus making it very popular at the time. Renoir’s works has endured the test of time with the popularity of his art and is still one of history’s more prominent artists.The painting itself was an open-air oil portrait on canvas that measured 4ft. 3in. X5ft. 8in. the composition of the painting was of a large outdoor gathering of music and dancing which included many of Renoir’s friends, including one of his closest friends Georges Rivie`re. The following year while at the third impressionist exhibit of 1877 Rivie`re described the painting as follows: â€Å"It is a page of history, a precious monument to Parisian life, Done with rigorous exactitude.No one before Renoir had thought of portraying an event in ordinary life on a canvas of such big dimensions† (Rivie`re quote, Sayer 493) The type of line generally employed throughout the painting is primarily expressive and flowing, this is generally type of line impressionist used in their paintings. When Renoir painted this portrait his use of line seemed to soften the overall look of the painting. While there are areas in the painting where the artist’s line are more structured and deliberate the overall feel of the painting is that the line is free flowing and expressive.Renoir’s use of space is very precisely controlled by the overlapping of figures in the painting to create the feel of a large outdoor courtyard. While the overlapping of the figures create the feel of an open courtyard, it also portrays at the same time how completely cramped and crowded the dance area seems to be, this also helps define the space and also creates a feel of movement in the painting. Renoir’s scale that he placed on the table and the people around it, compared to the dancers in the rest of the painting helped the viewer take in the entire painting and gave it a sense of balance.The colors in the paintings palette were mostly analogous cool colors of different shades of blues and greens. There are other colors used in the painting and these are used in the complementary manner in order to intensify each color, there were fewer areas of complementary colors in the painting this was probably done in this manner to keep your eyes going to different focal points in the painting. Impressionism is a style of painting that uses a command of light and shadows and colors by discontinuous brush strokes to represent the effects of light.It shows that light can be reflected to show color in shadows and not just the brown or black darkness of a shadow that is typically described as a shadow. To many this mastery and skill of using light is one of the most important skills in painting. Renoir co mpletely showed his skill of adding light to his portraits by creating a feel of the sun cascading through the canopy of trees in the courtyard. All through the painting the viewer will see small streams of light gently falling onto the people and furnishings in the courtyard.There does seem to be a repeating pattern in the painting especially in the way the same colors are used throughout the painting and how there seems to be certain figures looking directly towards you. By the way Renoir used this type of line orientation also helps in defining the relationship of space by having different figures looking directly at you from different levels in the painting thus creating a feel of spatial depth.The focal point and emphasis of the painting seems to have been placed on the area where the woman is leaning down with her hand placed upon the young girl in the striped dress, the lady is in conversation with one of the young men at the table. The young girl has her gaze focused beyond the scope of the painting possibly watching the band as they play the music that the group is enjoying and dancing too or maybe another activity that has caught her attention.One of the identifiable figures in the painting was of the male who is seated at the table to the far right who seems to be either writing or possibly sketching the lady, who used as the focal point, by the way he is so closely looking at her trying either to take in all she is saying or to study her for his sketch. That male figure in fact is of Georges Rivie`re the friend of Renoir who was mentioned earlier. The painting has used asymmetrical balance; this type of approach differs from symmetrical balance, which is when there are components on each side of the portrait that mirror each other (Sayer 145).Another way Renoir created and shown asymmetrical balance in this portrait was from the larger area of the table and the guests around it and how it compared to the other areas of where the dancers have gather ed. Also the darker and more prominent areas of the painting are balanced by the open area where the sunlight seems to show an area of the ground. By doing this the artist has added the balance of the lightened area to the shaded darker area, and also the area of less activity to area of the dance floor, by doing this you are again drawn back to the focal point of the painting.This analysis has focused on certain parts of Renoir’s La Moulin De La Galette, but a viewer must try to be able see how each of the parts simply compliment each other to completely appreciate this wonderful art work. People have often stated many times in the past that â€Å"I don’t know art, but I know what I like† with this attitude a viewer will be able to enjoy this painting immensely, but when you realize and see the way Renoir used so many artistic tools and techniques to achieve this work of art, then the viewer will be able actually to appreciate this art work.The skill and though t that have been used on this painting is obviously evident. Most of Renoir’s paintings have a more somber feel and approach, but this painting depicts a fun and lighthearted day that was overly filled with dancing, music and wine that was enjoyed by all in attendance. {Total word count 1103}Work cited Sayer, Henry M. The World of Art. Ed. Leah Jewell published by Pearson Education Inc. as Prentice Hall Upper Saddle River, New Jersey. Printed text

Famous Person whom you would Consider a “typical” American Essay

Name a famous person whom you would consider a â€Å"typical† American. What characteristics of this individual do you think make her or him typical? Do you consider these characteristics a stereotype? Why, or why not? I think if I had to choose one typical American it would have to be the ‘typical’ ideal American. I do not think that in today’s society that there is a ‘typical’ American.So if I was going to pick a famous person it would have to one from history, Abe Lincoln, for example. He stood for freedom, equality, and upholding the values of life, liberty, and the pursuit of happiness; the values our country was founded on. I think that when he was alive he embodied the characteristics of a typical American because he worked hard to provide for his family and fought hard to stand up for what he believed was right for our country.I consider these to be all wonderful characteristics to have but when applied to the ‘typical’ Ame rican it does seem to be stereotypical or even a little unfair. It is hard in this day and age to embody all of those things that he did. America is a country made up of so many different people with different backgrounds and cultures that we are truly a melting-pot. I think it is time that we redefine the ‘typical’ American to no definition at all. Everyone who is American is ‘typical’, it is what makes this country so great.Resource: Module 4 of Psychology and Your LifeWrite a 200- to 300-word summary describing a time when you had to test a theory. This theory may be something you have tested at work, school, or at home.Answer the following questions in your summary:What type of informal research method did you use?   How was your research method similar to research methods used by psychologists? If given another opportunity, what would you have done differently? Describe one ethical issue mentioned in the text that you have encountered. Why is informe d consent necessary for ethical research? I work in a hotel and I am in charge of getting the housekeepers organized and  working on an acceptable time line. I noticed that they were taking too long to clean the rooms so that I could rent them out again. I decided to do an informal time-motion type study. I would record how long it took them to do the rooms for about a week.I noticed that on one of the days they had planned to do something after work and their room per hour rate went way up. Rechearchers use similar methods when working in the employment settings to see if they can improve morale and production. I probably would not have done much differently. I started motivating them in different ways to make sure that their room rate went up. The only difference was that when we told them about the study, they seemed to move faster. Next time I will just tell them that we are recording their cleaning times and get the results I want, rather than having to give extra incentives. I do not think that there were any moral issues involved in this test. I guess someone could say that I should have let them known that their performance was being recorded. I would not have found the results I did if I had informed them, and as an employee of a company you should expect your performance to be reviewed. If this were a different type of test I can understand how many people want there to be informed consent especially if there is some sort of invasive testing or something that disrupts your normal life.

The Themes Of Cultural And Spiritual Crisis - 940 Words

AuthorLastName2 The themes of â€Å"cultural and spiritual crisis fragmentation by T.S Eliot Modernism is a critical topic that has not only engulfed the contemporary literary discussion, but has attracted interest in the field of poetry. It therefore explains the critical relationship among modernism, culture and spiritual desires of the society. One of such attraction has not spared the contribution by Eliot. The poem by Eliot is characterized by a lot of themes that define and demonstrate elements of modernism. The nature of the art that was produced immediately following the First World War portrayed a lot of emotional aspect of crisis, a sense of hopeless, anger, fragmented society and chaos. From these facets of the period, Eliot chose to use it as a tool of constructing art working reflecting on modernism. One of the critical elements depicted in the poems by Eliot is cultural and spiritual crisis. Throughout the poems, we are in a position to embrace the fact that there is a close nature between culture and spirituality. The subtitle in the poem refers to the Anglican burial service, â€Å"I- The Burial of the Dead†. This is an additional factor of gloomy atmosphere in the poem which is associated with grief. Similarly, Eliot starts his poetry work by christening the month of April as â€Å"the cruelest month† (1). This is because the month creates an atmosphere that is composed of both the living and the dead. This is seen when Lilacs are compelled to rise out of the dead.Show MoreRelatedTheo 510 Journal Article Critique Essay1103 Words   |  5 Pageshealthy because they have a certain number of people on their membership roll. Healthy churches measure their spirituality according to God’s Word. 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